Another Form of Advanced Electronic Communications
Social Media Marketing (SMM) is a form of Internet marketing that utilizes the social networking websites as a marketing tool. The goal of SMM is to produce the content that users will share with their social networks to help a company to increase its brand exposure and also broaden the customers reach to their company.SMM helps a company to get direct feedback from customers (and their potential customers) while making their company seem more personable.
SMM is all about being in the right place, at the right time, with the right message. We reach your desired audience in a way that drives performances which makes us one of the leading social media marketing companies.
The first and most crucial step in creating an accurate customer profile is fully understanding your own products, services, and your mission as an organization. The process is ongoing, but it is essential to understand who you want your customer to be and how that relates to the ways your products and services are developed and packaged.
To create the most accurate customer profile possible, you need to survey your audience consistently to get their feedback on your offerings as well as their perception of your company. Tools like Survey Monkey, Checkbox or Survata are helpful and affordable for business of all sizes looking to survey their audience.
Once you gather all the information you can, document your findings in a database with an easy to read template. Remember that the template you make for each of your customer types should be the same. Having sections for demographics, behaviors and habits, psychographics, and environment would be a good start for your customer profile template.
We use robust data from first and third party sources to understand your consumer’s journey, build personas and targets, to make our buys work harder.
We’re product publicity experts. We’ll be ready to use social media to extend the reach of your publicity campaign, long before your spokesperson steps in front of the TV cameras.
We’re digital marketing techies. We create hard-working business websites. We are trained and certified in all the top digital marketing tools. We apply that expertise and funnel the resulting prospects.
We deliver only Media-Grade Content™. Our years of writing to meet the media’s needs have taught us how to consistently produce content that highlights your key messages and drives up desire.
We work alongside offline and online channels to share learnings, measure synergistic effects, and find opportunities for efficiency.
Not every social media channel is made for your company. While Facebook, LinkedIn, Google Plus and Twitter are universally necessary, where else should you go? Check out the social network referrals report in your Google Analytics to see what social network is already driving traffic to your website.
Going into social media without a plan on paper is just like giving a presentation without practicing—you can’t afford to wing it. Each social network you decide to be engaged with should have everything from the voice and audience to when to post and how to respond to questions in one master document.
Each social network should have someone responsible for that network’s success. And each person in charge should be empowered to recruit contributors and make sure those contributors are participating—even if the person is normally above them in the company hierarchy.
By tracking business outcomes beyond social engagement, we continually optimize toward the KPIs that best fit your marketing goals.